Both treatments fight frizz and bring shine, but they do not do the same job. Here is how to choose.

Brazilian keratin: for smoother, more disciplined hair

Keratin reduces volume and restructures the hair from the inside. It is left on for 20 minutes, then sealed with a straightener. Choose it if you want visibly smoother hair. The Bling keratin contains argan, coffee, plex and oud oils.

B.tox: for softness, shine and less frizz

B.tox deeply conditions the hair fibre, reduces frizz and restores hair mass and shine. It is left on for 15 minutes, and results can last up to 2 months. It is a good choice if your hair is dry, frizzy or damaged and you want it softer and healthier-looking.

Quick comparison

• Main goal: keratin smooths and reduces volume; B.tox reduces frizz and restores shine and mass.
• Time on hair: 20 minutes for keratin, 15 minutes for B.tox.
• Preparation: both start with the Step 1 clarifying shampoo.
• Finish: both are sealed with a straightener.

And after the treatment?

Whatever you choose, a sulfate-free routine helps the result last: our Post-Keratin Home Care Duo and Heat Protector. Questions? Read our FAQ or email us at hello@blingprofessional.com.